With her agency background as a Creative Director for both national and international campaigns, Georgette jumped naturally into direction. She brings her eye for authenticity and a strong cinematic style to everything she works on, using her intuitive understanding of brands and storytelling. She has shot all over the world for top international clients including Adidas, Toyota, Nissan, Royal Enfield and Nivea.
Georgette’s talents have not gone unnoticed. In 2022, she won the Grand Prix at the Dubai Lynx Awards for her Adidas ‘Beyond the Surface’ campaign.
When discussing her work, she says: ‘I was in the lucky position to have an in-depth knowledge of brands and what they value, alongside an innate sense for beauty. This really pushed me to make the leap into directing commercials. I believe every storyboard can be turned into a great film with the right eye.”
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